Goldwell - Elumen Pure RR@ALL Dye 200 ml

• High-performance color without oxidation. Colors with exceptional luminosity, shine, and durability.
• Elumen contains no ammonia, has no ammonia smell, is non-oxidative, and is gentle on the hair.
• Up to 76% more intense, compared to conventional permanent oxidative color.
• The color remains intense even after 10 washes.
• Creativity and passion characterize a passionate stylist. With Goldwell Elumen, create unique color combinations, discover an unparalleled range of possibilities to let your creativity flow.

Technology

• Its amazing technology makes Elumen a physical color, so it works entirely without oxidation; yet it achieves spectacular and long-lasting coloring results.

Magnet Effect

• A coloring process that eclipses conventional technologies: Elumen's magnet effect creates a new dimension of intensity and durability.
• Elumen's intense pigments are physically attracted inside the hair, where they firmly anchor to produce intense and remarkably long-lasting coloring results.

Repair Effect

• More than just color: Elumen's repair effect ensures immaculate shine.
• Like a rough diamond, porous areas of the hair diffuse light, making the hair appear dull and damaged.
• Elumen fills porous areas inside the hair and improves its structure to perfectly reflect light.

Apply the desired color to dry or damp hair.
The product works best on unwashed hair.
The peculiarity of the application is that you don't need to mix anything.
Leave the dye on for about 30-45 minutes.
Make sure the product is well distributed.
After the exposure time, wash thoroughly.

For a perfect finish, follow with Goldwell - Elumen Lock Sealing Treatment.