ESSENTIAL HAIRCARE
The line for the well-being of all hair types
The nine families of Essential Haircare fulfill a specific function: nutrition (Nounou), hydration (Momo), volume (Volu), shine (Minu), protection (Melu), elasticity (Love Curl/Smoothing), softness (Solu) and daily care (Dede).
Essential Haircare perfectly embodies our unwavering belief in sustainable beauty. Each product line is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, contributing to the planet's biodiversity , as these ingredients are cultivated by farmers dedicated to preserving unique and endangered products .
This line is made with a high percentage of biodegradable and naturally derived ingredients, minimizing environmental impact and increasing sustainability and performance. Free of sulfates and parabens, the gentle formulas in each product line meet the needs of different hair types while providing immediate cosmetic treatment.
Essential Haircare products are manufactured using minimal food-grade plastic, which can be easily recycled into small plant pots. The packaging is produced using energy from renewable sources.