Ammonia-free direct coloring with natural pigments

Finest Pigments offers a gradual and natural change in shade with up to 98% naturally derived ingredients. Direct application system without activators, with 14 intermixable shades and Finest Gloss. The pigments are derived from ginger, saffron, lycopene, and Indian walnut, providing golden, red, coppery, and dark reflections while protecting the hair. Ideal for first-time coloring, the effect fades in 8-10 washes. Includes natural bases to intensify or conceal gray hair, and highlights to customize your color with maximum shine.