LA RICHE DIRECTIONS

Vegan semi-permanent direct dyes without ammonia

La Riche Directions offers certified vegan and cruelty-free semi-permanent direct dyes. Ammonia-free formulas that do not damage hair and do not require oxidant or developer. Intense and vibrant colors that last between 6 and 8 washes, ideal for bleached hair or light bases. Simple application on washed and damp hair for 15-20 minutes. Wide range of fantasy shades: green, blue, silver, and ebony. It is recommended to use a neutral sulfate-free shampoo to prolong color duration. Temporary coloring that respects hair and the environment.