Living Proof - Science-Backed Professional Haircare

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Science in action at the forefront of hair care

In 2005, an unlikely combination of biotechnologists and renowned stylists joined forces to pioneer a one-of-a-kind, science-based hair care philosophy. Their mission was to create ingenious solutions designed to solve real-world hair problems.

Living Proof products are bioengineered and developed in the lab using a blend of natural and synthetic ingredients to ensure maximum efficacy, safety, and performance. Completely vegan formulas free of silicones, animal testing, phthalates, parabens, formaldehyde, and more.

With 156 global patents, over 450 formulas, 44 products, and more than 100 awards, Living Proof continues to put research at the forefront of its formulations. Every product is rigorously developed and tested in its in-house laboratories in Boston, not far from its original headquarters at MIT.