Goldwell - Colorance 5VV MAX Intense Violet Dye 120 ml

• Enhances natural color, highlights base tones in colored hair, up to 50% gray coverage (pure N tones or mixed with others).
• pH balanced, maximum protection: IntraLipid technology restores lipid levels in hair.
• Fashionable and brilliant shades, yet always natural. Color fades slowly without shifting tone.
• Infinite possibilities, very expressive fashion tones.
• Revitalizes colored bases.

Perfect Coloration and Repair

• All in one step.
• The pH-balanced formula with integrated IntraLipid technology effectively repairs the hair structure, regenerating lost lipids by up to 70%.
• Achieves up to 90% more luminosity on virgin hair.
• Offers up to 30% silkier feel and finish to damaged hair.

Climate Neutral

All Colorance products are CO₂ compensated: Their CO₂ emissions have been calculated and reduced, for example, by transitioning to recycled aluminum. Remaining emissions are offset through certified climate protection projects.

Wash hair with a Deep Cleansing Shampoo and towel dry.
Mix Colorance Lotion with the chosen shade in a 2:1 ratio and shake well.
Remember to always add the lotion first and then the color.
Apply with the Colorance "Applicator Bottle" and nozzle, leave on for 5 minutes.
Rinse to remove excess color.

*If you want to reduce the intensity of a shade or create pastel tones, add Colorance Clear to the color. The more Clear you add, the lighter the final result will be.