Joico - Blonde Life Illuminating Shampoo 300 ml

• Gently cleanses, creating abundant lather.
• Hair is hydrated and soft, light to the touch.
• Easy to comb.
• Winner of the Australian Hair Fashion Award in 2018 for "Best New Professional Hair Care Product".
• Sulfate-free SLE/SLES.

Apply to wet hair.
Work into a rich lather.
Rinse and repeat if necessary.

SmartRelease Technology: Our one-of-a-kind liposome delivery system packs a punch—continuously releasing a trifecta of healthy-hair ingredients (Rosehip Oil, Arginine, and Keratin) to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Arginine: A smart-bonding molecule with both positive and negative sites, that strengthens hair bonds and encourages bond repair.
Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and helps protect hair from environmental damage.
Tamanu Oil: A rich UV absorber from Southeast Asia, full of fortifying Omega-6 and -9, helps to deeply hydrate hair, boost shine, and banish brittle strands.