Kemon - Actyva Colore Brillante Anti-Yellow Shampoo 250 ml

• Yellow neutralization: counteracts unwanted warm tones.
• Shine and luminosity: enhances color and adds radiance.
• Gentle cleansing: respects the scalp.
• Color protection: prevents tone oxidation.
• Ideal for blondes, grays, and bleached hair: maintains cool and elegant tones.
• 82% natural origin.

1. Apply to wet hair.
2. Gently massage until a lather forms.
3. Leave on for 1 to 3 minutes, depending on the desired level of toning.
4. Rinse thoroughly with water.
5. Use 1–2 times per week to maintain a cool tone.

Violet Pigment: neutralizes yellow and orange tones thanks to color theory. Provides a cooler, more even tone. Keeps blonde hair luminous between washes.

Velian Complex: botanical complex with helichrysum, mullein, flax, and dyer's weed. Provides antioxidant, soothing, and protective properties. Strengthens hair fibers and improves scalp health.

Fruit Extracts (apple, grape, lemon): provide shine, softness, and vitality. Protect against color oxidation. Improve hair texture and luminosity.