Joico - Anti-Yellow Shampoo Blonde Life Violet 1000 ml

• Instantly refreshes metallic tones and brightens cool blonde hair.
• Helps maintain a healthy look and radiant shine.
• Nourishes and protects fragile blonde hair.
• The luscious lather gently cleanses.
• SLS/SLES sulfate-free.

Apply to wet hair.
Lather.
Leave on for 1 to 3 minutes and rinse.
Use 2 or 3 times a week to maintain a cool tone.

SmartRelease Technology: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Arginine: A naturally occurring amino acid crucial to hair’s strength; products with Arginine help protect hair and rebuild it from the inside out.
Monoi Oil: An exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while helping protect hair from environmental damage.
Tamanu Oil: A luxurious UV-absorber from Southeast Asia, packed with fortifying Omega-6 and -9, helps to deeply hydrate hair, boost shine, and banish brittle strands.