Joico - Anti-Yellow Shampoo Blonde Life Violet 300 ml

• Instantly refreshes metallic tones and brightens cool blonde hair.
• Helps maintain a healthy look and radiant shine.
• Nourishes and protects fragile blonde hair.
• The luscious lather gently cleanses.
• SLS/SLES sulfate-free.

Apply to wet hair.
Lather.
Leave on for 1 to 3 minutes and rinse.
Use 2 or 3 times a week to maintain a cool tone.

SmartRelease Technology: Our exclusive liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Arginine: A naturally occurring amino acid crucial to hair’s strength; products that include Arginine help protect hair and rebuild it from the inside out.
Monoi Oil: An exotic blend of Coconut Oil and Tahitian Gardenia flower, fights frizz and helps to boost shine while also helping to protect hair from environmental damage.
Tamanu Oil: A luxurious UV absorber from Southeast Asia, full of Omega-6 and -9, helps to strengthen, deeply hydrate, boost shine, and banish brittle strands.