Joico - Defy Damage Protective Shampoo 1000 ml

• Rich and luxurious lather, packed with damage-preventing ingredients.
• Gently removes dirt, oil, and product buildup without roughing up the hair cuticle or stripping vibrant color.
• Leaves strands shiny, soft, and clean—wonderfully resilient and healthy-looking.
• Sulfate SLS/SLES Free.
• Winner of the HL Beauty Awards 2019, for best shampoo.

Apply to wet hair.
Lather and then rinse thoroughly.

SmartRelease Technology: a one-of-a-kind liposome delivery system that continuously releases a perfect trio of healthy-hair ingredients—rosehip oil, arginine, and keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid: precisely the kind found in healthy hair, acts as a first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil: a rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine: a clever bonding molecule with both positive and negative polarity, which helps to strengthen hair bonds and encourages bond renewal.