Joico - Defy Damage Protective Shampoo 300 ml

• Rich and luxurious lather, packed with damage-preventing ingredients.
• Removes dirt, impurities, and product buildup without roughing up the hair cuticle or stripping the most vibrant colors.
• Leaves hair strands shiny, smooth, and clean, wonderfully resilient and healthy.
• Sulfate SLS/SLES free.
• Winner of the HL Beauty Awards 2019 for best shampoo.

Apply to wet hair.
Lather and then rinse thoroughly.

SmartRelease Technology: Our one-of-a-kind liposome delivery system packs a powerful punch—continuously releasing a trifecta of healthy-hair ingredients, Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid: The exact kind found in healthy hair, acts as a first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with first application.
Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, and Zinc—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine: A clever bonding molecule with both positive and negative polarity, to help strengthen hair bonds and encourage bond renewal.